A startup, Impact Food is soft launching its plant-based fake fish product, namely bluefin tuna. The plant-based product claims to mimic the taste and texture of premium raw whole-cut tuna for sushi market. The company aims to recreate such qualities of whole fish as the gel-like fatty texture, taste, color, odor, and mouth feel from plants using molecular cell biology. Their biochemical technology combines plant-based protein isolate, incl. from peas, starches, algae and "ot